... we work with the Bridge Foundation, an NGO that's really expert in disaster relief. We developed strong relations with these partners.  
Ivan Menezes, CEO, Diageo, plc on CNBC regarding Haiti earthquake response

Bridge Foundation Responds to Hurricane Isaac

Friday, 14 September 2012 00:00

New Canaan, CT – Bridge Foundation in partnership with Diageo the world's leading premium spirits, wine and beer company, delivered two high-powered generators to Slidell, Louisiana and truck loads of Diageo bottled water to Slidell, St. John the Baptist Parish, La Place, Lafource Parish and East Baton Rouge Parish, LA. The cities were hit hard by Hurricane Isaac and declared top priority sites by Louisiana Governor Bobby Jindal. The generators and water are part of Diageo's Spirit of the Americas Humanitarian Aid program which provides hands-on assistance in the wake of natural disasters. Bridge Foundation staffed arrived in Louisiana prior to Isaac making landfall to immediately respond once the storm abated.


The two 250 kilowatt (kw) generators have been consigned to Governor Jindal's office and are currently being used to operate wells that supply Slidell with drinking water. One is in the in the St. Joe's neighborhood, and the second is supplying the Slidell VA Outpatient Clinic and surrounding neighborhood with safe water. The Slidell VA Clinic provides primary care services for veterans in the St. Tammany Parish and surrounding areas. Services include behavioral health, laboratory and pharmacy services.

In addition to these generators, Bridge Foundation also facilitated the delivery of bottled water to high priority neighborhoods of Slidell, St. John the Baptist Parish, La Place, Lafource Parish and East Baton Rouge Parish, LA. In East Baton Rouge Parish, approximately 100,000 people have been affected by flooding and power outages. St. John's and LaPlace have been severely affected by flooding which has rendered water treatment and drinking water facilities inoperable.

In total, employees of Diageo's relief team, made up of employee volunteers, and Diageo's local spirits and wine distributor, Glazer's of Louisiana, distributed nearly 20,000 gallons of water throughout these neighborhoods. Glazer's also made its Baton Rouge distribution facility available for staging and distribution of the water. Georgia Crown Distributing Company, which bottles and stores the Diageo water, facilitated the trucking, and also staged and loaded the water on very short notice. Georgia Crown has partnered with Diageo to bottle, store and deliver bottled water in the aftermath of natural disasters in the United States since Hurricane Katrina in 2005.

Stephen Skakel, Bridge Foundation Managing Director was on hand as both generators went online in the city of Slidell to restore drinking water to more than 1500 homes and a VA medical facility. Skakel said, "By having staff on the ground before the hurricane enables us to respond almost immediately. We also have prior relationships developed during previous hurricanes such as Katrina and Gustav that enabled us to make contact and find the most immediate places of need."

Guy Smith, Executive Vice President of Diageo North America said, "Diageo is in constant touch with state and city officials to determine which areas have the most critical need for potable water and generators. Any time we can be there to provide the necessary relief for disaster victims is a great day for the people of Diageo. We will continue to work closely with the Governor's office to ensure these resources are meeting the needs of the victims and first responders of Hurricane Isaac."

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Bridge Foundation
P.O. Box 388
New Canaan, CT 06840
United States of America

Bridge Foundation is an IRS registered 501(c)(3) tax exempt organization.

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