After tracking the storm for three days prior to Isaac making landfall, Bridge Foundation partnered with Diageo, the world’s leading premium drinks company, and delivered two high-powered generators and three tractor-trailers of bottled water – more than 34,000, 12-ounce bottles -- to Slidell, St. John the Baptist Parish, La Place, Lafourche Parish and East Baton Rouge Parish, Louisiana. These cities, hit hard by Hurricane Isaac, were declared top priority sites by Governor Jindal. As Bridge Foundation tracked the storm, staff arrived in Louisiana prior to Isaac making landfall -- with the generators and water already dispatched -- so to immediately respond once the storm abated.
Bridge Foundation managed Diageo’s relief team -- made up of employee volunteers -- along with the company’s local spirits and wine distributor, Glazer’s of Louisiana. Sent to the hardest hit areas, the volunteer teams distributed nearly 20,000 gallons of water to people in need. One of the two 250kw generators went online in the city of Slidell to restore drinking water to more than 1500 homes. The other generator powered-up a Veteran’s Administration medical facility. With staff on the ground organizing volunteers as the hurricane made landfall, Bridge Foundation’s response was immediate.
Additionally, with established relationships made during previous hurricanes Katrina and Gustav, Bridge Foundation and Diageo were able to make contact with key officials and find the most immediate places of need.